‘MELANIN MODERN’ Campaign
MELANIN MODERN – A free Afrocentric collection celebrating the modern professional woman.
ELLIPSIS is committed to building a balanced future in terms of opportunities for women and men in Africa. Through this campaign, the firm has partnered with the PICHA marketplace to break stereotypes by showing women of colour in a position of power, in a modern professional setting. ELLIPSIS and PICHA have teamed up with some generous photographers to create the Melanin Modern collection.
Black professional women are underrepresented on the internet. As a result of this, the same images are often used, sometimes “stolen”, for social and commercial purposes.
The aim of this campaign is to offer a variety of royalty-free Afrocentric images representing professional women, free of charge. These can be used on social networks to increase visibility and promote gender balance in the boardroom.
Our message: The Afrofemme professional exists. It’s me, it’s you.
ELLIPSIS is a financial management consulting firm that supports African companies in improving their performance and promotes the construction of continental champions.
PICHA is a visual content (solutions) provider of curated and modern Afrocentric stories that empower brands and businesses to tell richer stories creatively.
This collection couldn’t have been possible without the generosity of the models and the photographers who volunteered their time and talent. When using photos from the collection please remember to credit the photographers and use #melaninmodern.