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Free Holiday Marketing Toolkit from PICHA

Image credit: PICHA contributor Christin Nzobedila Bela It’s that time of the year again! As we all start to brainstorm our festive marketing campaigns to end 2020 on a high note, the planning process can be a bit overwhelming. That’s why we thought the best early Christmas present we can possibly give our audience is …

African Photographers Everyone Should Know

Image credit & written by PICHA’s in-house photographer: Mohamed Abdulrahman photography. Malick Sidibe Malian Photographer working primarily in black and white, his photographs captured lively portraits and scenes of celebration. His best-known works depict the burgeoning pop culture and nightlife of the Malian capital, prolifically documenting young people and their dress in elegantly posed studio …

What To Look Out For When Shooting Stock Images

Image by PICHA contributor Kat Grudko. PICHA’s in-house photographer, Kat Grudko, shares her top 10 things to keep in mind when shooting for stock photography. Make sure the images are sharp, in focus and exposed properly Keep the composition and background as simple as possible so text can be overlaid if necessary It helps potential …

5 Easy Ways You Can Be A Visual Activist

It’s becoming increasingly clear why #RepresentationMatters when it comes to the way in which Black people are portrayed in the media. The VisualActivist.Me movement aims to create an online visual archive championing the diversity of people of African descent all over the world. It calls for the honest and fair representation of Afro-descendants. Everyone is …

PICHA Launches Visual Diversity Campaign to Change the Visual Depictions of Black People in Media

Modern marketing and advertising require modern representation. Stereotypes breed bias and simply stated – for black people and cultures – are not true. It’s time to tell real stories, celebrate real culture and breed inclusion. For centuries, visual representation and portrayals of black people and cultures have been one dimensional, painfully limiting and stereotypical. In …

10 Tips For Shooting In Direct Sunlight

Image and insights by PICHA in-house photographer, Kat Grudko. Always shoot into the light to avoid your subject squinting. This also gives a softer light, as well as a rim or backlight created naturally by the sun. If the light is still too harsh use a scrim (usually the inside part on most 5 in …

Remote Working with Josiane Faubert | PICHApodcast

With the recent COVID-19 pandemic and the sudden transition a lot of companies are facing from office based working to remote working, we’ve decided to do a mini podcast series to share some insight and tips about working remotely. PICHA has always been a fully distributed team – we connect virtually for most of the …

What You Need To Know About Using Google Images

Image by PICHA contributor Emmanuel Obuobi and insights by PICHA legal advisor, Susan Guya. Most of us use interact with social media multiple times daily and, as we come up with posts, advertise or create other related digital content, we sometimes rely on Google images to help us in this pursuit of likes, shares and …

International Women’s Day with Team PICHA

It’s International Women’s Day 2020! Here’s what the PICHA team have to say about the #EachForEqual campaign. The #MelaninModern collection turns 1 this month and it’s bigger, better and still 100% FREE! This Afrocentric collection celebrates the modern professional woman and aims to increase visibility and promote gender balance in the workplace this International Women’s Day. Find out more >>>

How to Shoot Stock Video With Your Phone

Image by PICHA Contributor Nathan Lunda & Insights from PICHA’s video contributor community manager, Austine Machel. Up until very recently, I used to take pictures with my phone.Lately, I have found myself moving towards video and stock video for work purposes. Shooting stock video using a phone is very interesting and also exciting at the …

Storytelling In Marketing With Femi Falodun | PICHApodcast

We chat with Femi Falodun, CEO at ID Africa and ED at BHM Group about the importance of storytelling in effective marketing. Why is storytelling essential, how can small businesses implement this strategy and what are some of the common mistakes brands make? We’ll tackle these and much more in this episode of the #Afrofeaturism PICHApodcast. Why …