Written by Lana Wessels, PICHA’s South Africa based Marketing Director | This image is a part of the free Melanin Modern collection, shot by Olsein Idoundou Ol PICHA is and always has been a fully distributed team. This means that none of us work together in the same office or, in some cases, in the …
We chat with Obianuju Olorunmola, Marketing Communications Specialist at Vodacom Business Nigeria, about strategising for competitive advantage. How do you stand out? How do you ensure what you offering differs from what your competitors are offering? How do you become top of mind when it comes to products and services in your industry? We’ll tackle …
Image credit: PICHA contributor Christin Nzobedila Bela It’s that time of the year again! As we all start to brainstorm our festive marketing campaigns to end 2020 on a high note, the planning process can be a bit overwhelming. That’s why we thought the best early Christmas present we can possibly give our audience is …
Image credit & written by PICHA’s in-house photographer: Mohamed Abdulrahman photography. Malick Sidibe Malian Photographer working primarily in black and white, his photographs captured lively portraits and scenes of celebration. His best-known works depict the burgeoning pop culture and nightlife of the Malian capital, prolifically documenting young people and their dress in elegantly posed studio …
Opinion piece by Henry Derben, PICHA’s Accra-based Business Development Manager. Image credit: PICHA contributor Emmanuel Obuobi. Growing up, I was an avid lover of blockbuster movies. I remember how I loved the Terminator and Mission Impossible sequels as well as the epic action flicks – Total Recall, Speed, Desperado, La Femme Nikita and many more. …
Image by PICHA contributor Kat Grudko. PICHA’s in-house photographer, Kat Grudko, shares her top 10 things to keep in mind when shooting for stock photography. Make sure the images are sharp, in focus and exposed properly Keep the composition and background as simple as possible so text can be overlaid if necessary It helps potential …
Image credit: Woman reviewing her notes from the Melanin Modern Collection, Copyright: Rodrigue Ako With the COVID 19 pandemic, a lot of small businesses are wondering how they are going to make ends meet during these tough economic times. A lot of the conversations happening on social media are centred on raising awareness about the …
It’s becoming increasingly clear why #RepresentationMatters when it comes to the way in which Black people are portrayed in the media. The VisualActivist.Me movement aims to create an online visual archive championing the diversity of people of African descent all over the world. It calls for the honest and fair representation of Afro-descendants. Everyone is …
Modern marketing and advertising require modern representation. Stereotypes breed bias and simply stated – for black people and cultures – are not true. It’s time to tell real stories, celebrate real culture and breed inclusion. For centuries, visual representation and portrayals of black people and cultures have been one dimensional, painfully limiting and stereotypical. In …
Image and insights by PICHA in-house photographer, Kat Grudko. Always shoot into the light to avoid your subject squinting. This also gives a softer light, as well as a rim or backlight created naturally by the sun. If the light is still too harsh use a scrim (usually the inside part on most 5 in …
With the recent COVID-19 pandemic and the sudden transition a lot of companies are facing from office based working to remote working, we’ve decided to do a mini podcast series to share some insight and tips about working remotely. PICHA has always been a fully distributed team – we connect virtually for most of the …
Image by PICHA contributor Emmanuel Obuobi and insights by PICHA legal advisor, Susan Guya. Most of us use interact with social media multiple times daily and, as we come up with posts, advertise or create other related digital content, we sometimes rely on Google images to help us in this pursuit of likes, shares and …
It’s International Women’s Day 2020! Here’s what the PICHA team have to say about the #EachForEqual campaign. The #MelaninModern collection turns 1 this month and it’s bigger, better and still 100% FREE! This Afrocentric collection celebrates the modern professional woman and aims to increase visibility and promote gender balance in the workplace this International Women’s Day. Find out more >>>
Image by PICHA Contributor Nathan Lunda & Insights from PICHA’s video contributor community manager, Austine Machel. Up until very recently, I used to take pictures with my phone.Lately, I have found myself moving towards video and stock video for work purposes. Shooting stock video using a phone is very interesting and also exciting at the …
We chat with Femi Falodun, CEO at ID Africa and ED at BHM Group about the importance of storytelling in effective marketing. Why is storytelling essential, how can small businesses implement this strategy and what are some of the common mistakes brands make? We’ll tackle these and much more in this episode of the #Afrofeaturism PICHApodcast. Why …