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5 Easy Ways You Can Be A Visual Activist

It’s becoming increasingly clear why #RepresentationMatters when it comes to the way in which Black people are portrayed in the media. The VisualActivist.Me movement aims to create an online visual archive championing the diversity of people of African descent all over the world. It calls for the honest and fair representation of Afro-descendants. Everyone is …

PICHA Launches Visual Diversity Campaign to Change the Visual Depictions of Black People in Media

Modern marketing and advertising require modern representation. Stereotypes breed bias and simply stated – for black people and cultures – are not true. It’s time to tell real stories, celebrate real culture and breed inclusion. For centuries, visual representation and portrayals of black people and cultures have been one dimensional, painfully limiting and stereotypical. In …

Remote Working with Josiane Faubert | PICHApodcast

With the recent COVID-19 pandemic and the sudden transition a lot of companies are facing from office based working to remote working, we’ve decided to do a mini podcast series to share some insight and tips about working remotely. PICHA has always been a fully distributed team – we connect virtually for most of the …

International Women’s Day with Team PICHA

It’s International Women’s Day 2020! Here’s what the PICHA team have to say about the #EachForEqual campaign. The #MelaninModern collection turns 1 this month and it’s bigger, better and still 100% FREE! This Afrocentric collection celebrates the modern professional woman and aims to increase visibility and promote gender balance in the workplace this International Women’s Day. Find out more >>>

Africa’s Visual Economy | #SWMLagos 2020

We’ve entered the decade of the visual economy surge. People everywhere are consuming visual content that defines their point-of- view and connects with them meaningfully. Winning brands will be those that constantly tell the most persuasive and compelling visual stories that resonate with consumers. For businesses in Africa, how do you break through the content …

PICHA’s Holiday Guide for the Afrocentric Lover

As you’re getting ready to wrap up gifts for loved ones, we thought we’d give you a hand by sharing some of our favourites this festive season! F-Kifuli ring by Adele Dejak Adele Dejak is a jewelry designer based in Nairobi, Kenya who draws inspiration from different African cultures. Shipping available https://www.adeledejak.com/shipping-returns/ Afua Batik Dress …

SKIN | Call for Submissions

PICHA is driven by visual content that showcases the contemporary side of Africa and people of the African diaspora. Each year we run a campaign focused around a particular theme to get our community of photographers all around the continent inspired and involved. This year, we’ve chosen to invite photographers to submit their images and …

Getting To Know Emmah Nzioka

[youtube https://www.youtube.com/watch?v=vXMvjjFkdSc&w=560&h=315] As part of the PICHA #BalanceForBetter Series, we get to know Emmah Nzioka aka Coco Em (@coco.emmah) – a Nairobi-based Dj, photographer, cinematographer and artist. Why is #BalanceforBetter important to you? I believe in equal opportunity for women, so that they can get the opportunities to empower and uplift themselves What do you …

Top 3 Stock Photography Mistakes & How To Avoid Them

Whether you’re a booming corporate or the little blogger that could, one thing is certain – vibrant and evocative visual content forms a big part of your success. In today’s age of instant gratification, studies have shown that people use less than four seconds (four!) to decide whether they will stay or move on to …

Getting To Know Matilda Dogbatsey

As the first interview in the PICHA #BalanceForBetter Series, we get to know Matilda Dogbatsey (@kafuipraise) a little better. She is a Ghanaian photographer and filmmaker with the brand name – Kafui Praise and shoots documentary, nature and weddings. Currently, Matilda is working on her debut documentary film on a disability story. Why creative & …

PICHA’s #BalanceForBetter Series

CELEBRATING YOUNG WOMEN CAPTURING AFRICA THROUGH THEIR LENS It’s International Women’s Day 2019 – a day to honour and celebrate the achievements of women globally each year. The theme for 2019 is #BalanceForBetter – a campaign advocating for a gender-balanced environment in every sector, calling for collective action and shared responsibility by all to accelerate …

Introducing the Melanin Modern Collection

NOW AVAILABLE AS FREE DOWNLOADS! In celebration of International Women’s Day this month, PICHA has teamed up with ELLIPSIS to bring you the Melanin Modern collection! This collection of images celebrate professional African women in the workplace – something that is vastly under-represented in the media today. In an attempt to correct this and bring …

3 Visual Trends for 2019

Staying up to date with the latest trends in visual communication will help your marketing designs stay relevant and achieve maximum impact. These trends are strongly inspired by the social and economic themes we’ve seen in 2018, i.e. a larger appreciation for the natural environment, holistic wellness and ethical consciousness. Here are the top three …

#PICHAfuturefocus Winners Announcement!

What an interesting couple of months it’s been at the PICHA offices! A massive thank you to everyone who participated in the #PICHAfuturefocus campaign – the future seen through your lens has been truly inspiring! Unfortunately, we only have space for a limited number of photographers at this exhibition and the creatives chosen by Daron …