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Representing Women Today Through Images | PICHA BLOG

Representing Women Today Through Images

Written by Caroline Desrosiers, founder & CEO of Scribely | Cover image by Christin Nzobadila-Bela for the Afrofemme Collection | Alt Text: A three quarter interior shot of 3 Black people sitting side by side staring with confidence off into the distance. 1 has long tight braids, another wears a head wrap, and the third …

Instagram Tips for Small Businesses

Image by PICHA contributor, Emmanuel Obuobi | Written by PICHA’s social media manager, Teshie Ogallo. With the rise of COVID-19, social media has now become an essential marketing tool for most businesses. Businesses have had to pivot and learn how to use social media to their advantage to expand their networks and get more sales. …

Talking Influencer Marketing with Agbons Igiewe | PICHApodcast

We chat with Agbons Igiewe, General Manager at Ziza Digital, about the ins and outs of influencer marketing: What is influencer marketing? How effective is influencer marketing and what are the ways to measure that success?We’ll tackle these and much more in this episode of the Afrofeaturism PICHApodcast. What is influencer Marketing? Influencer marketing is basically brands …

Free Holiday Marketing Toolkit from PICHA

Image credit: PICHA contributor Christin Nzobedila Bela It’s that time of the year again! As we all start to brainstorm our festive marketing campaigns to end 2020 on a high note, the planning process can be a bit overwhelming. That’s why we thought the best early Christmas present we can possibly give our audience is …

What To Look Out For When Shooting Stock Images

Image by PICHA contributor Kat Grudko. PICHA’s in-house photographer, Kat Grudko, shares her top 10 things to keep in mind when shooting for stock photography. Make sure the images are sharp, in focus and exposed properly Keep the composition and background as simple as possible so text can be overlaid if necessary It helps potential …

5 Easy Ways You Can Be A Visual Activist

It’s becoming increasingly clear why #RepresentationMatters when it comes to the way in which Black people are portrayed in the media. The VisualActivist.Me movement aims to create an online visual archive championing the diversity of people of African descent all over the world. It calls for the honest and fair representation of Afro-descendants. Everyone is …

10 Tips For Shooting In Direct Sunlight

Image and insights by PICHA in-house photographer, Kat Grudko. Always shoot into the light to avoid your subject squinting. This also gives a softer light, as well as a rim or backlight created naturally by the sun. If the light is still too harsh use a scrim (usually the inside part on most 5 in …

Remote Working with Josiane Faubert | PICHApodcast

With the recent COVID-19 pandemic and the sudden transition a lot of companies are facing from office based working to remote working, we’ve decided to do a mini podcast series to share some insight and tips about working remotely. PICHA has always been a fully distributed team – we connect virtually for most of the …

How to Shoot Stock Video With Your Phone

Image by PICHA Contributor Nathan Lunda & Insights from PICHA’s video contributor community manager, Austine Machel. Up until very recently, I used to take pictures with my phone.Lately, I have found myself moving towards video and stock video for work purposes. Shooting stock video using a phone is very interesting and also exciting at the …

Storytelling In Marketing With Femi Falodun | PICHApodcast

We chat with Femi Falodun, CEO at ID Africa and ED at BHM Group about the importance of storytelling in effective marketing. Why is storytelling essential, how can small businesses implement this strategy and what are some of the common mistakes brands make? We’ll tackle these and much more in this episode of the #Afrofeaturism PICHApodcast. Why …

How To Get Models To Look Natural In Images

Cover image and valuable insights from PICHA’s talented in-house photographer, Kat Grudko. Posing Guides One of the quickest ways to level up your game would be to look for posing guides. Many photographers post these online and they are often freely available. These can be very helpful. Take The Time The thing that helps the …

Tell Your Story….

Photo credit PICHA/Mohamed Abdulrahman photography …because no one will do it for you and the competition out there is fierce. Many photographers, especially introverted ones, find being behind the lens a very secure place to be. However, it is essential to realize that with so many other creatives competing for work, you cannot just hope …

A Script To Help You Gain More Followers

Image credit: #PICHAcontributor Janet Orilua So you want to participate in the PICHA challenge but you’re finding it a bit hard to talk to people or choose what to say? We know it can all seem quite daunting but it does not have to be – people are more than willing to support your progress …