We chat with Agbons Igiewe, General Manager at Ziza Digital, about the ins and outs of influencer marketing: What is influencer marketing? How effective is influencer marketing and what are the ways to measure that success?We’ll tackle these and much more in this episode of the Afrofeaturism PICHApodcast. What is influencer Marketing? Influencer marketing is basically brands …
We chat with Obianuju Olorunmola, Marketing Communications Specialist at Vodacom Business Nigeria, about strategising for competitive advantage. How do you stand out? How do you ensure what you offering differs from what your competitors are offering? How do you become top of mind when it comes to products and services in your industry? We’ll tackle …
We chat with Femi Falodun, CEO at ID Africa and ED at BHM Group about the importance of storytelling in effective marketing. Why is storytelling essential, how can small businesses implement this strategy and what are some of the common mistakes brands make? We’ll tackle these and much more in this episode of the #Afrofeaturism PICHApodcast. Why …
Welcome to the very first episode of “The Business of Stock” series on the Afrofeaturism PICHA podcast! In this episode we chat with Guya, our resident legal guru and contributor relations manager about fine print and the dreaded red tape stock photographers have to deal with. Why do stock photographers need legal advice and how …