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What Is Copyright?

“Sometimes the questions are complicated but the answers are simple.” Dr. Seuss Most people tend to shy away from the legal side of the creative arena because it all seems a bit too complicated. However, even as these creative works are made, most often than not, the creators of these works will seek to sell …

Africa’s Visual Economy | #SWMLagos 2020

We’ve entered the decade of the visual economy surge. People everywhere are consuming visual content that defines their point-of- view and connects with them meaningfully. Winning brands will be those that constantly tell the most persuasive and compelling visual stories that resonate with consumers. For businesses in Africa, how do you break through the content …

Branding 101 for Photographers

A lot of photographers don’t realise that establishing a solid brand can multiply the success of their photography business considerably. Good branding connects with your ideal clients, giving them all the feels. It’s this that makes your brand memorable and often leads to word of mouth referrals. When done correctly branding lends a consistency to …

Top 3 Stock Photography Mistakes & How To Avoid Them

Whether you’re a booming corporate or the little blogger that could, one thing is certain – vibrant and evocative visual content forms a big part of your success. In today’s age of instant gratification, studies have shown that people use less than four seconds (four!) to decide whether they will stay or move on to …

#teamPICHA heads to fotofringe 2019

With February drawing to a close, the PICHA team gets geared up for fotofringe 2019, the single-most important event for image licensing! Currently in its ninth year, fotofringe London is a person-to-person networking event for designers, publishers and picture researchers to find the images and the deals that they need. Unlike a traditional trade show …

3 Rules For Choosing The Right Stock Images

Visual content is a vital part of any small business’ marketing campaign. In fact, Buffer’s recent study showed that users are 40 times more likely to share a post with visual content via social media than one without. This, and the fact that users are 80 percent more likely to read content with attractive visuals makes it …

How To Use Stock Photography For Small Business Marketing

When used correctly, stock photos can help small businesses boost online engagement and connect with local audiences. The following tips will help you take your visual marketing strategy to the next level. Look for authenticity When browsing stock photography websites look for images that seem natural and resonate with the audience you’re trying to connect …

3 Biggest Mistakes Small Businesses Make On Instagram

Small businesses often come up short when trying to navigate the social media landscape. Here’s a list of some of the biggest mistakes they make on Instagram as well as a few tips on you can avoid them. Buying Fake Likes or Followers This is considered to be one of the cardinal sins of Instagram …