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The Creative Work and Virtual Teams

Written by Joana Chemel | PICHA When Covid-19 hit the world, a lot of businesses had to slow down, pause, and others had to fold up completely. However, PICHA managed to stay afloat. Right from the onset, PICHA was set up with the digital world in mind. This is not to say PICHA was not …

Representing Women Today Through Images | PICHA BLOG

Representing Women Today Through Images

Written by Caroline Desrosiers, founder & CEO of Scribely | Cover image by Christin Nzobadila-Bela for the Afrofemme Collection | Alt Text: A three quarter interior shot of 3 Black people sitting side by side staring with confidence off into the distance. 1 has long tight braids, another wears a head wrap, and the third …

Creative Business Sense

Written by Joana Chemel- PICHA| Image Credit: Mohamed Abdulrahman- PICHA Being a creative and building a creative business are two different things. Being a creative is using your talent and inherent abilities to help others. Building a creative business is using skills and learnings to ensure that your talent outlives you and sustains you while …

Instagram Tips for Small Businesses

Image by PICHA contributor, Emmanuel Obuobi | Written by PICHA’s social media manager, Teshie Ogallo. With the rise of COVID-19, social media has now become an essential marketing tool for most businesses. Businesses have had to pivot and learn how to use social media to their advantage to expand their networks and get more sales. …

Talking Influencer Marketing with Agbons Igiewe | PICHApodcast

We chat with Agbons Igiewe, General Manager at Ziza Digital, about the ins and outs of influencer marketing: What is influencer marketing? How effective is influencer marketing and what are the ways to measure that success?We’ll tackle these and much more in this episode of the Afrofeaturism PICHApodcast. What is influencer Marketing? Influencer marketing is basically brands …

Free Holiday Marketing Toolkit from PICHA

Image credit: PICHA contributor Christin Nzobedila Bela It’s that time of the year again! As we all start to brainstorm our festive marketing campaigns to end 2020 on a high note, the planning process can be a bit overwhelming. That’s why we thought the best early Christmas present we can possibly give our audience is …

PICHA Launches Visual Diversity Campaign to Change the Visual Depictions of Black People in Media

Modern marketing and advertising require modern representation. Stereotypes breed bias and simply stated – for black people and cultures – are not true. It’s time to tell real stories, celebrate real culture and breed inclusion. For centuries, visual representation and portrayals of black people and cultures have been one dimensional, painfully limiting and stereotypical. In …

Remote Working with Josiane Faubert | PICHApodcast

With the recent COVID-19 pandemic and the sudden transition a lot of companies are facing from office based working to remote working, we’ve decided to do a mini podcast series to share some insight and tips about working remotely. PICHA has always been a fully distributed team – we connect virtually for most of the …

What You Need To Know About Using Google Images

Image by PICHA contributor Emmanuel Obuobi and insights by PICHA legal advisor, Susan Guya. Most of us use interact with social media multiple times daily and, as we come up with posts, advertise or create other related digital content, we sometimes rely on Google images to help us in this pursuit of likes, shares and …

Storytelling In Marketing With Femi Falodun | PICHApodcast

We chat with Femi Falodun, CEO at ID Africa and ED at BHM Group about the importance of storytelling in effective marketing. Why is storytelling essential, how can small businesses implement this strategy and what are some of the common mistakes brands make? We’ll tackle these and much more in this episode of the #Afrofeaturism PICHApodcast. Why …