Written by Joana Chemel | PICHA When Covid-19 hit the world, a lot of businesses had to slow down, pause, and others had to fold up completely. However, PICHA managed to stay afloat. Right from the onset, PICHA was set up with the digital world in mind. This is not to say PICHA was not …
Written by Caroline Desrosiers, founder & CEO of Scribely | Cover image by Christin Nzobadila-Bela for the Afrofemme Collection | Alt Text: A three quarter interior shot of 3 Black people sitting side by side staring with confidence off into the distance. 1 has long tight braids, another wears a head wrap, and the third …
Written by Joana Chemel- PICHA| Image Credit: Mohamed Abdulrahman- PICHA Being a creative and building a creative business are two different things. Being a creative is using your talent and inherent abilities to help others. Building a creative business is using skills and learnings to ensure that your talent outlives you and sustains you while …
Written by Lana Wessels (PICHA Marketing Director) Image credit: Emmanuel Obuobi – OBE / PICHA The world of design can be an intimidating one – there are so many different processes, best practises and confusing terminology. While the best course of action is to hire a professional graphic designer, many small businesses simply do not …
We chat with Ayotunde Ishola, Associate Creative Director at DDB Lagos, about the ins and outs of human-centred design: What is human-centred design? What does the design process entail and what problems can it solve? We’ll tackle these and much more in this episode of the #Afrofeaturism PICHApodcast. PICHA Stock · PICHApodcast Episode 6 | Talking Human-Centred …
Image by PICHA contributor, Emmanuel Obuobi | Written by PICHA’s social media manager, Teshie Ogallo. With the rise of COVID-19, social media has now become an essential marketing tool for most businesses. Businesses have had to pivot and learn how to use social media to their advantage to expand their networks and get more sales. …
We chat with Agbons Igiewe, General Manager at Ziza Digital, about the ins and outs of influencer marketing: What is influencer marketing? How effective is influencer marketing and what are the ways to measure that success?We’ll tackle these and much more in this episode of the Afrofeaturism PICHApodcast. What is influencer Marketing? Influencer marketing is basically brands …
We chat with Obianuju Olorunmola, Marketing Communications Specialist at Vodacom Business Nigeria, about strategising for competitive advantage. How do you stand out? How do you ensure what you offering differs from what your competitors are offering? How do you become top of mind when it comes to products and services in your industry? We’ll tackle …
Image credit: PICHA contributor Christin Nzobedila Bela It’s that time of the year again! As we all start to brainstorm our festive marketing campaigns to end 2020 on a high note, the planning process can be a bit overwhelming. That’s why we thought the best early Christmas present we can possibly give our audience is …
Opinion piece by Henry Derben, PICHA’s Accra-based Business Development Manager. Image credit: PICHA contributor Emmanuel Obuobi. Growing up, I was an avid lover of blockbuster movies. I remember how I loved the Terminator and Mission Impossible sequels as well as the epic action flicks – Total Recall, Speed, Desperado, La Femme Nikita and many more. …
Image credit: Woman reviewing her notes from the Melanin Modern Collection, Copyright: Rodrigue Ako With the COVID 19 pandemic, a lot of small businesses are wondering how they are going to make ends meet during these tough economic times. A lot of the conversations happening on social media are centred on raising awareness about the …
Modern marketing and advertising require modern representation. Stereotypes breed bias and simply stated – for black people and cultures – are not true. It’s time to tell real stories, celebrate real culture and breed inclusion. For centuries, visual representation and portrayals of black people and cultures have been one dimensional, painfully limiting and stereotypical. In …
With the recent COVID-19 pandemic and the sudden transition a lot of companies are facing from office based working to remote working, we’ve decided to do a mini podcast series to share some insight and tips about working remotely. PICHA has always been a fully distributed team – we connect virtually for most of the …
Image by PICHA contributor Emmanuel Obuobi and insights by PICHA legal advisor, Susan Guya. Most of us use interact with social media multiple times daily and, as we come up with posts, advertise or create other related digital content, we sometimes rely on Google images to help us in this pursuit of likes, shares and …
We chat with Femi Falodun, CEO at ID Africa and ED at BHM Group about the importance of storytelling in effective marketing. Why is storytelling essential, how can small businesses implement this strategy and what are some of the common mistakes brands make? We’ll tackle these and much more in this episode of the #Afrofeaturism PICHApodcast. Why …