Last month, PICHA launched the Breakfast Challenge which was sponsored by Promasidor’s brand Cowbell. With $400 dollars and branded product hampers to be won, submissions flew in from all over the continent. It was a difficult task for the judges to pick just one image as a winner to represent the full idea that the …
Written by Joana Chemel- PICHA | Image Credit: Emmanuel Obuobi- PICHA Food is very important for the human body. Even though scientists reveal the human body contains about 60 percent water, the body cannot do without the 40 percent nutrients that allow the body to grow well. One of the categories of food that the …
Written by Joana Chemel | PICHA When Covid-19 hit the world, a lot of businesses had to slow down, pause, and others had to fold up completely. However, PICHA managed to stay afloat. Right from the onset, PICHA was set up with the digital world in mind. This is not to say PICHA was not …
Written by Caroline Desrosiers, founder & CEO of Scribely | Cover image by Christin Nzobadila-Bela for the Afrofemme Collection | Alt Text: A three quarter interior shot of 3 Black people sitting side by side staring with confidence off into the distance. 1 has long tight braids, another wears a head wrap, and the third …
With real-life experiences and hard truths that no one dares to spill, with failures that are taught to be hidden in plain sight, and the deadly-lonesome responsibilities of facing the consequences of actions taken, our guests will dive into themselves, milestone projects and turning points that defined and shaped their outlook on work and life.
The goal of these conversations?
To empower listeners with the will to do, to inspire with grit, to supercharge lives, to surmount stumbles and to equip minds to build incredible concepts. To dare you to go against gravity to bring your ideas to reality.
Written by Joana Chemel- PICHA| Image Credit: Mohamed Abdulrahman- PICHA Being a creative and building a creative business are two different things. Being a creative is using your talent and inherent abilities to help others. Building a creative business is using skills and learnings to ensure that your talent outlives you and sustains you while …
Image: Josiane Faubert | Founder of PICHA PICHA made it to 2021 and I am already very excited about all the visuals and creative stories coming up. Although we are happy to welcome this new year, we still have to be ready for uncertainties and possible adversity as well as the necessity to have to …
Written by: Joana Chemel-PICHA | Image Credit: Josiane Faubert– PICHA How are you celebrating this year’s holidays? Where are you celebrating it? With whom are you celebrating? The holidays are different for everyone and for PICHA, Christmas means different things that are celebrated in different ways. Here’s what Christmas looks like for Lana, PICHA’s Marketing …
Have you ever heard or used the term ‘colour’ before? In what context did you use it or hear it being used? Do you think it is necessary term to use to distinguish people? Image by PICHA contributor, Olsein Idoundou| Written by PICHA’s CRM, Joana Chemel. I sat in a tech conference in 2018 listening to …
Modern marketing and advertising require modern representation. Stereotypes breed bias and simply stated – for black people and cultures – are not true. It’s time to tell real stories, celebrate real culture and breed inclusion. For centuries, visual representation and portrayals of black people and cultures have been one dimensional, painfully limiting and stereotypical. In …
Author | Speaker | Leadership | Consultant | Visionary |Executive Director | Founder of Emerging Public Leaders |An avid reader | Mother Wife | Lover of music and dance Written by Joana Chemel | PICHA (Extracted directly from the Against Gravity Podcast) Reflection 1: The World’s Opportunity There is an opportunity for us to pause …
Did you ever think about seeing the end of the 2020 pandemic year? Well, if you are reading this then YOU MADE IT!!! The Holiday Season is almost here and a lot of people have counted so many losses but a lot more are also counting so many gains of being alive and having survived the pandemic. And that calls for celebrations, reflections, appreciations, showing more love and care to self and others. Here are a few ideas on where to look and how to get some authentic Afrocentric items as gifts.
Written by Lana Wessels (PICHA Marketing Director) Image credit: Emmanuel Obuobi – OBE / PICHA The world of design can be an intimidating one – there are so many different processes, best practises and confusing terminology. While the best course of action is to hire a professional graphic designer, many small businesses simply do not …
We chat with Ayotunde Ishola, Associate Creative Director at DDB Lagos, about the ins and outs of human-centred design: What is human-centred design? What does the design process entail and what problems can it solve? We’ll tackle these and much more in this episode of the #Afrofeaturism PICHApodcast. PICHA Stock · PICHApodcast Episode 6 | Talking Human-Centred …
Image by PICHA contributor, Emmanuel Obuobi | Written by PICHA’s social media manager, Teshie Ogallo. With the rise of COVID-19, social media has now become an essential marketing tool for most businesses. Businesses have had to pivot and learn how to use social media to their advantage to expand their networks and get more sales. …
We chat with Agbons Igiewe, General Manager at Ziza Digital, about the ins and outs of influencer marketing: What is influencer marketing? How effective is influencer marketing and what are the ways to measure that success?We’ll tackle these and much more in this episode of the Afrofeaturism PICHApodcast. What is influencer Marketing? Influencer marketing is basically brands …