Some of the most sophisticated, modern and talented workforces, students and citizens on the planet – doing the extraordinary through to the mundane as part of daily life – come from Africa.
PICHA is a visual content provider founded on the realization that the perceptions of Africans in the world are not always the reality of Africans or black communities in the world.
PICHA brings you curated, diverse Afrocentric visuals that enable brands and businesses to tell richer stories that include modern Africans.
PICHA believes that original stories can change perceptions. And we are here to do just that. To bring the voices, faces and stories of modern Africa to the world and the brands we serve.
While we tell stories about black communities through photography, we also support our contributing photographers. 40% of all commissions go directly back to the photographer.
Welcome to PICHA. So nice to meet you!